Chasing his dream, Michael branched out on his own. In the beginning, business was slow at his hair salon, but with attentive service and word of mouth, he soon had a fast-expanding client base. Yet, it was precisely his singular focus on each customer at his salon that affected his ability to reply immediately to customers trying to reach him.


We developed a simple-to-use smartphone app to ensure timely booking confirmation without the need to hire an assistant. For customers, they could see all available timeslots at a glance without having to wait for an assistant to read them all out. With a simple touch, a message is generated and sent directly to the customer confirming or declining an appointment booking.

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With many of Michael’s customers often going abroad on business trips, this app had the added benefit of enabling them to make an appointment while abroad for when they return to town, without having to pay exorbitant international calling charges. Moreover, the reminder function added to the overall customer experience, helping Michael engage better with his clients while keeping up with appointments.